BRAND STORY
Japan has many beautiful aspects, from its nature, to its culture, its food, and its traditions. Yet for much of the world, people’s perception of Japan is shaped only by travel guides, stereotypes, or surface-level experiences. We wanted to change that.
So we created FUJI EDITION with one purpose. To share Japan’s real beauty.
Our journey began with sharing the lesser-known sides of Japan, such as local food spots, quiet nature escapes, and traditions rarely seen outside the country. As our community grew, we wanted people to experience Japan’s beauty in a deeper way.
With a lifelong passion for apparel, we naturally turned toward creating clothing. It became a way to extend our message beyond social media and allow people to actually experience Japanese beauty through quality and design, even if they have never visited Japan.
With our clothing line, every piece is designed in Japan with exceptional materials and precision. Our designs draw from elements that represent our country and reflect careful attention to every detail: fabric quality, construction, design clarity, and customer experience.
FUJI EDITION is our way of expressing the beauty of Japan and sharing it with those who share our love for Japan and for those who value authenticity and our mission.
Through our products and our stories, we hope to bring people closer to the Japan we know and love, wherever they are in the world.
FUJI EDITION TSURU HOODIE
FUJI EDITION TSURU HOODIE
FUJI EDITION ORIGINAL HOODIE
FUJI EDITION ORIGINAL HOODIE
FUJI EDITION ORIGINAL CAP
FUJI EDITION ORIGINAL CAP
FUJI EDITION ORIGINAL T-SHIRT
FUJI EDITION ORIGINAL T-SHIRT
EMBLEM EMBROIDERY T-SHIRT
EMBLEM EMBROIDERY T-SHIRT
FUJI EDITION SUMMIT CLUB T-SHIRT
FUJI EDITION SUMMIT CLUB T-SHIRT
FUJI EDITION ORIGINAL LONG SLEEVE SHIRT
FUJI EDITION ORIGINAL LONG SLEEVE SHIRT
FUJI EDITION MONOGRAM T-SHIRT
FUJI EDITION MONOGRAM T-SHIRT
SPOTS by FUJI
Discover our recommended spots to visit in Japan. All locations have been visited and certified by us, so you can assure its authentic and foreigner friendly.
Carrot Tower
Free observatory in Sangenjaya
Honke Kanoya
Enjoy izakaya with traditional KOTATSU seating
Meiji Jingu
Beautiful shrine located in Harajuku
Naruto Taiyaki
Taiyaki (fish shaped waffle with fillings) shop located in Yoyogi
SANU 2nd Home
Immersive stays in Japan’s beautiful forests, mountains, and lakes
Sumibi to Kemuri
¥500 all you can drink izakaya
Yanagibashi Central Market
Local fish market located 5 minutes from Nagoya station