We grew up across Japan, Hong Kong, Singapore, Vietnam, UAE, Germany and the UK, surrounded by fast cities, shifting cultures, and constant change. But no matter where we lived, one thing never changed: Nothing compares to the raw, grounding beauty of Japan’s nature.

Our best memories were made camping by the lakes, swimming by the rivers, and watching the sunrise from the summit of Mount Fuji. We always felt that nothing can replace the beauty of nature, as nature has the power to humble you, to ground you, and to remind you who you truly are. No algorithm, no app, no artificial thing could ever replace that feeling.

We created FUJI EDITION to share that feeling and the lifestyle we live by which are founded from the principles that nature represents.

In nature, everything exists for a reason.
FUJI EDITION is built for those who don't want to live their life being meaningless.
It's a reminder to have purpose in every action we take, to hold ourselves accountable for everything that happens in our life.

We adapt to the ever changing environment around us and we evolve to survive in the ever lasting competition of the survival from the fittest.

This brand is for those who climb not just mountains, but CLIMB BEYOND LIMITS.

Welcome to FUJI EDITION.
We’ll see you at the summit.